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Do you need a marketing specialist or marketing generalist?
Every brand has a story. Every entrepreneur has a mission. Capturing that information is crucial to developing an effective marketing presence—so who do you need to tell your story, a marketing generalist, or a specialist?
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The 4Ps of marketing transition.
IIf you’ve ever taken a marketing course, you’ll undoubtedly be familiar with the 4Ps of marketing. What’s often not addressed are the 4Ps of Transition©—Price, Perspective, Patience, and Presence—a shift in mindset that’s required of clients at the very start of the marketing process.